Effective Date 1/1/2021
Overview of Information Collection Policy
In general, you can visit our Website without revealing any personally identifiable information about yourself to us. We do not collect, or require individuals to transmit, any personally identifiable financial information (as defined under Federal Regulation P (12 C.F.R. § 1016.3(q)), social security numbers (SSNs), or driver’s license numbers through our Website. We also do not automatically collect any other personally identifiable information about you through our Website.
Our Website automatically collects non-personally identifiable information about our Website users through our server logs, cookies, web beacons, and analytics tools, including:
- the amount of time you spend on our Website,
- actions you perform on the Website,
- your browser type,
- the domain you visited our Website from,
- your IP address, and
- other similar non-personally identifiable information.
The technical information we automatically collect does not enable us to personally identify you and is used to better understand our Website traffic, analyze the interests of our Website users, improve our Website and diagnose technical errors, and for business or marketing purposes. The only personally identifiable information we collect is information you choose to provide us through voluntary forms and features on our Website.
Cookies, Web Beacons, and Server Logs
Our Website may also use web beacons or pixel tags and other similar technologies, which are not placed on your computer but instead are embedded on certain pages of our Website or in emails. When you visit a page or read an email with a pixel tag, web beacon, or other similar technology, a generic notice of your interaction is generated. Our Website also uses ADARA Impact which tracks Website users through their booking cycle with flight and hotel partners utilizing pixel and other tracking technology. In addition, our Website also employs click mapping software, which tracks user Website behavior and linked and non-linked clicks on certain pages of the site.
Opting Out of Cookies, Web Beacons, and Similar Technologies
You can manage cookie preferences and opt out of having cookies and other similar collection technologies used by adjusting the settings on your web browser. If you do not want cookies stored on your computer, you can change the settings on your browser to notify you when a cookie is about to be saved or block cookies entirely. How to access these settings, which settings are available, and how to turn on these settings varies by browser type and we encourage you to further investigate your browser’s privacy settings if you wish to opt out or adjust these settings in any way. If you choose to decline or block cookies, you may not be able to fully utilize all of the interactive features of the Website.
You cannot decline web beacons; however, setting your browser to decline cookies or to prompt you for a response, or installing an ad-blocker, may keep web beacons from tracking your activity.
Do Not Track Signals
How We Use Non-Personally Identifiable Information
Collection of Personally Identifiable Information
We do not collect, or require individuals to transmit, any personally identifiable financial information (as defined under Federal Regulation P), social security numbers (SSNs), or driver’s license numbers in connection with your use of this Website. We do not collect other personally identifiable information through our Website unless you affirmatively and voluntarily provide this information to us through our Website features. For example, you may provide us personally identifiable information by completing Website forms, subscribing to the newsletter, requesting a visitor guide, entering a contest, or taking advantage of other voluntary services and features available through the Website. If you use certain Website features, we may ask for personally identifiable information about you, including, but not limited to:
- demographic and biographic information, (age range, marital status, household composition, gender, etc.)
- contact information (name, address, city, state and zip code, email address, telephone number, etc.)
- employment information (like your company and job title),
- business affiliations,
- survey responses,
- geolocation information,
- relationships you have with other businesses including, but not limited to, our parent companies, affiliates, or subsidiaries,
- marketing related information (like how you learned about the website or specific travel interests you have),
You are not required to use the Website features that require disclosure of personally identifiable information, and you do so entirely at your own discretion. However, refusing to supply personal information may prevent users from engaging in certain activities on the Website.
Personally Identifiable Information Sharing
We may use the personally identifiable information that you provide to us in any way that is legally permissible, including, without limitation, to: provide services requested by you; to contact you (including, but not limited to, through direct mail, newsletters, and email updates) regarding products, services, or businesses; to provide information, news, or updates; to conduct research and surveys; and to otherwise enhance your user experience. We may disclose your personally identifiable information if we believe it is necessary or useful to provide services to you or to inform you of other products or services available from us and our affiliates.
By way of example and not limitation, we may contact you directly if you fill out the “Contact Us” or other forms on the Website. If a User has entered a sweepstakes through our Website, that user may be contacted about the sweepstakes or any associated prize. We may use third party service providers to administer activities on our behalf, such as sending out newsletters or email updates.
We may store any of the information that you provide us indefinitely, including your personally identifiable information. Please see the “Personally Identifiable Information Security” section for more information about the security of your information and the “Changing Personally Identifiable Information” section for how you can change your personally identifiable information in our records.
Personally Identifiable Information Security
We use information technology security measures to protect your personally identifiable information that is transmitted through our Website. We also use information technology security features to protect the personally identifiable information stored by us. However, in spite of our security efforts and protocols, we cannot guarantee that information sent to us through our Website will be secure. Therefore, we make no warranties or representations regarding the security of your information.
Email Addresses and Phone Numbers
We and our third-party service providers use email addresses collected through the Website to uniquely identify and communicate with users of our Website and services. If you provide your email address to us, we may share that information with third parties to contact you at your provided email address. We may also use your email address to contact you regarding: new features, ad status, confirmation of registration, and other service-related notices.
Changing Personally Identifiable Information
It is important that we keep the most accurate, up-to-date information about you in our records. You may contact us to change the personally identifiable information we have collected about you through by contacting firstname.lastname@example.org. We may require you to verify your identity before we change our records.
We reserve the right in our sole discretion to disclose information about you without notice, including personally identifiable information, if it is necessary or appropriate to comply with applicable law, respond to legal claims and the legal process (including subpoenas), protect our rights, interests, or property, or if we believe in good faith that it is necessary to protect the personal safety of any person, including but not limited to: your safety, the safety of our other users or our employees, the safety of the public, or the safety of any third party.
Personally Identifiable Information of Children
Our Website is not directed to anyone under the age of 18, and by using this Website, you are confirming that you are 18 years of age or older. While this Website does not knowingly solicit, collect or store information of children under 13, it is possible that through fraud, deceit, or other unauthorized or inadvertent disclosure, we may receive information pertaining to children under age 13. Parents or guardians may report unauthorized use of our Website by a child by contacting us at email@example.com. If we are notified of unauthorized use by a child under 13, upon verifying the information, we will immediately delete the unauthorized information from our servers and records.
Links, Widgets, Embeds, Social Media, and Other Third-Party Features
User-Generated Content through CrowdRiff
This Website uses CrowdRiff to collect user-generated content and display it throughout the Website, on a custom social wall and on various social media channels. Users opt-in by use of hashtags or non-private engagement with various Sioux Falls locations, tracked by a location ID. Requests to remove your user-generated content may be sent to firstname.lastname@example.org; before such content is removed, you may be required to verify your identity.
If we undergo any type of business transaction, including but not limited to an asset sale, merger, acquisition, bankruptcy, or restructuring, your personally identifiable information and/or technical information we obtain from you through this Website may be disclosed to any potential or actual purchasers and may be transferred to the new owners.
This website is not directed to anyone located outside of the United States, and this website is controlled, operated, and administered by us from our offices within the United States of America. We do not knowingly offer goods or services to data subjects outside of the United States or monitor the behavior of persons (data subjects) located outside of the United States. By using or continuing to use this website, you are confirming that you are located within the United States, and agree that you will not provide personal information, or otherwise use this website, if you are located outside of the United States. While this website does not knowingly solicit, collect or store the personal information of international users, through fraud, deceit, or other unauthorized or inadvertent disclosure, we may receive personal information pertaining to individuals located outside of the United States. If a person located outside of the United States becomes aware that he or she has provided us personal information, as defined in Article 4 of the General Data Protection Regulation (GDPR), please contact us at: email@example.com and upon verifying the information, we will immediately delete the unauthorized information from our servers and records.
Opt-Out & Unsubscribe from Communications
We respect your privacy and give you an opportunity to opt-out of receiving certain communications from us. You may opt-out from receiving certain email communications from ESF by emailing firstname.lastname@example.org or by clicking on the unsubscribe link in any marketing or promotional email that you have received from us. You can also amend or delete the personal information we have collected on you by contacting us at email@example.com.
ATTN: Legal Department
Experience Sioux Falls
200 N. Phillips Ave, Suite #102
Sioux Falls, SD 57104